Ride the wave of technology in travel and hospitality industry.

TLDR:

• Technology is both an opportunity and a threat in the travel and hospitality industry.
• Leaders can either resist change or embrace it to propel their organizations forward.

In the travel and hospitality industry, technology is both a catalyst for innovation and a source of concern for leaders. Mark Fancourt, a technology consultant in the industry, has observed that leaders often take two paths when faced with the technological imperative. Some resist change, viewing technology as a threat to their power structures, while others embrace it as an opportunity for strategic transformation. Fancourt emphasizes that effective leaders in the digital age must understand how technology intersects with their business to leverage it as a strategic asset. Ultimately, the choice to resist change or embrace it will shape the destiny of organizations and define leaders’ legacies.