Adrian JohnsonTLDR:
- TechCrunch is part of the Yahoo family of brands, including Yahoo and AOL.
- When using TechCrunch’s sites and apps, cookies are used to provide services, authenticate users, prevent spam and abuse, and measure usage.
- If users accept cookies, personalised ads and content based on interest profiles will be displayed, and data will be used to measure effectiveness and improve products/services.
- Users can reject all cookies and personal data usage or customize their privacy settings.
TechCrunch, a part of the Yahoo family of brands, utilizes cookies and similar technologies to provide its sites and apps, authenticate users, apply security measures, prevent spam and abuse, and measure usage. By accepting all cookies, users also allow TechCrunch and its partners, including 244 participants in the IAB Transparency & Consent Framework, to use cookies and personal data for various purposes.
If users accept all cookies, TechCrunch and its partners will use personal data, such as IP address, precise location, browsing history, and search data, to display personalized ads and content based on interest profiles. This enables TechCrunch to tailor the user experience and deliver relevant content. Furthermore, the data collected will be used to measure the effectiveness of personalized ads and content and to continuously improve products and services.
However, if users do not wish to allow the use of cookies and personal data for these additional purposes, they can choose to reject all cookies and data usage. TechCrunch provides an option to manage privacy settings, allowing users to customize their preferences according to their privacy needs. Users have the flexibility to change their choices at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps.
For more detailed information on how TechCrunch uses personal data, users can refer to the privacy policy and cookie policy. These policies provide comprehensive insights into how TechCrunch handles and protects personal information.
In conclusion, TechCrunch, as part of the Yahoo family of brands, emphasizes the use of cookies and personal data to enhance the user experience, deliver personalized content, and measure effectiveness. However, users have the freedom to reject such usage or tailor their preferences by utilizing the privacy settings provided. TechCrunch strives to ensure transparency and user control over their personal data while creating an engaging online environment.
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