CIO Saxena spills: PDS rocks style, blends with top-notch technology

January 31, 2024
1 min read


  • Saurabh Saxena, Group CIO of PDS Ltd, discusses how the company is integrating fashion with cutting-edge technology
  • PDS Ltd is focused on staying ahead of evolving customer behavior and preferences

In an interview with ETCIO, Saurabh Saxena, Group CIO of PDS Ltd, reveals how the company is successfully blending fashion with the latest digital technologies to create a future-ready business model. PDS Ltd is actively staying ahead of changes in customer behavior and preferences, ensuring that it remains at the forefront of the industry.

Saxena discusses how PDS Ltd is leveraging technology to enhance the fashion industry:

  • Integrating AI and machine learning algorithms to gain insights into customer preferences and trends.
  • Utilizing virtual reality and augmented reality technologies to provide customers with immersive shopping experiences.
  • Implementing big data analytics to improve supply chain management and inventory forecasting.

By implementing the latest technologies, PDS Ltd aims to enhance the customer experience and streamline its operations. Saxena emphasizes the importance of being agile and adaptable in the fast-paced fashion industry, stating that staying on the cutting edge of technology is crucial for staying competitive.

PDS Ltd is also investing in talent development and upskilling its workforce to ensure that employees have the necessary skills to work with emerging technologies. The company understands that technology plays a significant role in the future of fashion, and by investing in its employees, PDS Ltd aims to remain at the forefront of innovation.

Saxena believes that the integration of fashion and technology is an exciting opportunity for the industry. He predicts that the future of fashion will involve personalized and customized experiences, made possible by advancements in technology. PDS Ltd is actively working towards this vision, leveraging technology to offer personalized recommendations and customized products to its customers.

In conclusion, PDS Ltd is paving the way for the future of fashion by integrating cutting-edge technology into its business model. Saxena’s insights provide a glimpse into how technology is reshaping the industry and how PDS Ltd is staying ahead of the curve.

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