Evolve with technology, says Aamir Khan on using AI in films.

February 23, 2024
1 min read


  • Aamir Khan believes that one cannot ignore the impact of AI in the film industry.
  • He emphasizes the importance of embracing new technology and evolving with it.

Superstar Aamir Khan recently spoke about the increasing role of Artificial Intelligence (AI) in the world, particularly in the film industry. He expressed his belief that one must acknowledge the influence of AI and make the best use of this technology. Khan emphasized that new technologies, such as AI, are constantly evolving and it is essential to adapt and grow along with these advancements. During the ABP Ideas of India Summit 3.0, Khan and his ex-wife Kiran Rao discussed the significance of utilizing technology effectively. Rao mentioned how AI can benefit school kids and aid in writing and editing processes. They both agreed that one cannot stop the progress of AI and that it is crucial to leverage it properly to enhance creativity and storytelling in films.

Khan also shared insights into his approach to film selection, stating that he does not exclusively choose projects based on social messages. He highlighted the importance of entertaining audiences through engaging stories, whether or not they convey a social commentary. Additionally, Khan reflected on the disappointment of his recent film, “Laal Singh Chaddha,” not performing as expected at the box office. While acknowledging the emotional toll of the film’s failure, he viewed it as a valuable learning opportunity to assess and rectify his mistakes in storytelling. Overall, Khan’s perspective underscores the necessity of embracing new technologies like AI in filmmaking and using them as tools for creative expression and entertainment.

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